SHOP Symposium/09 … it’s required!

You have to be at SHOP 09 this Monday, April 6, 2009.

Portland is the eye of the storm when it comes to all entrepreneurial success, green to go and small business triumphs – even in this economic climate, whatever that is.

Which means that you will hear more than 30 of those successful entrepreneurs share their expertise, inspire the masses and give back what they’re gotten from all their hard work.

SHOP Symposium 09 is a unique opportunity to hear people like Kent Lewis, founder of Anvil Media, Inc. one of the best SEO marketing agencies on the planet. Surely you’ve heard about Mindee Doney, co-founder of Little Busy Bodies, Inc. and Boogie Wipes. Her Boogie Wipes, amazing gentle saline wipes for tiny noses, are being sold in 30,000 retail stories across the country after only two years from the starting gate. Other speakers are no less well known – Marlynn Schotland founder of Mamapraneurs, Inc., Kathi O’Neil, publisher of Portland Picks and Alice Dobson who took Portland and New York by storm with her Sofada line. She has been featured in Lucky Magazine, Oregon Business, Fashion Ledge Magazine and in boutiques across the country, as well as here in Portland.

It’s amazing when you realize just how many savvy business owners and entrepreneurs are here in Portland … walking among us!

Here’s a list of other speakers who will share their expertise and savvy business experience:
Drew Force, Blackfish Creative founder; Jennifer Wong who owns the company called Muse, Lisa Johnson, Author and CEO of Reach Group; Mark Hayes, Founder and CEO of and Sarena Regazzoni, Director of Marketing for Oregon Entrepreneur Network (OEN) to name just a few.

You can find all the speakers bios online as well as news about the day, sponsors, itinerary and more details than you’ve ever wished for.

AND  there will be exhibitors of course, the likes of Missionary Chocolates for all of you chocoholics, the Portland Business Journal, Portland Business Alliance, Kaiser Permanente and Emma!

SHOP Symposium 09 will be held at PCPA Brunish Hall in downtown Portland. Checkin and registration is at 7:30 to 8:30 a.m. 8:30-9:00am

8:30-9 a.m. Keynote by Lisa Johnson/Founder & CEO, Reach Group

Please tell me you’ll be there? Pretty please?

Getting’ Your Media On … DIY Publicity

And speaking of Krista Colvin – she and I are teaching two sections of a class in April on DIY Publicity.

I can’t tell you how many people (ok women) have asked me if I was going to do another of these classes on how to get media attention for small business owners. (Well, I can tell you but I’d have to think and that would hurt my head this morning cuz’ not enough coffee for that.)

You will leave knowing: what social media is and how to ‘do’ it; how to get the media to notice you by using the story only you can tell; how to blog…write a press release, put together a press kit, how to be interviewed, how to write and allow the public to actually read it without having a coronary. How to use the latest social media like Twitter et al.

Here’s the scoop:

Small business media mavens Judith Spitzer and Krista Colvin have paired their considerable talents and experience to offer a primer on getting noticed by the traditional media AND social media.

Workshops for Women Business Owners on DO IT YOURSELF PUBLIC RELATIONS

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MEDIA 911 – HOW TO GET MEDIA ATTENTION by Judith Spitzer. The 411 on talking with reporters, editors, television producers and bloggers to get the results you want. How to write a press release (including social media releases) putting together a press kit, how to do an interview – what to do/what not to do/who to do it with!Finding your authentic voice and using it to market your business.

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SOCIAL MEDIA FOR SMALL BUSINESS by Krista Colvin Using Social Media to promote your brand: Blogging, Twitter, Facebook + LinkedIn … the basics including what social media is + how to use it.

When: Tuesday, April 7 and April 14, 2009 | 1-3 p.m.

Tuesday, April 7 and April 14, 2009 | 6-8 p.m.

Where: Downtown Camas for afternoon class and NE Portland for evening class.

SO … if you’re taking the afternoon classes you would come from 1-3 to Downtown Camas on April 7 & 14.

If you’re taking the evening class you would come from 6-8 p.m. to NE Portland on April 7 & 14.

Cost: $110 for both sessions

Email: Judith at or Krista at Or call us at 503.341.7913 or 360.921.2843 to register.

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mesmaller2Judith Spitzer is an award-winning journalist and editor, columnist and features writer as well as an online writer/producer and blogger.

6a00e54f81b426883300e553c60aba8833-150wi1Krista Colvin is a former marketing teacher, turned lifestylist + organizing diva, who has owned her successful small business for five years.

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