The promise of a burrito

BBcolorLogoCropped2If you live in Irvington like I do you may have heard about the “saving” of Broadway Books in December of last year. As owner Roberta Dyer likes to say the “snow and the economy were both in freefall when Broadway Books had our 15 minutes of fame.”

What she is referring to is a marketing ploy enacted by her son Aaron back in December that is probably responsible for the store not having to close for financial reasons.

From his blog at , everydaydude (Aaron) declared (for reasons he describes in the post), that if people went into the store and spent $50 or more on books and then showed him the receipt, he would buy them a burrito.

“Meet me at Cha Cha Cha on SE Hawthorne in Portland on Friday January 16th at 6PM with a receipt from Broadway Books for over $50 and between today’s date and Christmas and I’m buying your kind ass a burrito.”

Being a good son who wanted to help his mom was his only motivation and the guerilla marketing tactic generated amazing attention by Portland’s bloggers as well as the media. It was the hit story of the holiday season.

Long story even longer, Roberta …. is repeating the burrito buy … sort of. Here’s her message from her monthly newsletter: “During the month of August, if you bring this newsletter in and make a purchase of $50 at Broadway Books, we’ll give you a gift card worth $10 at your local Cha! Cha! Cha! This offer is only available to our newsletter subscribers, so remember to bring this newsletter with you. And walk away with some good books to read while you’re having hat free burrito!”

Roberta Dyer

Roberta Dyer

So get off your butt, get online and sign up for the newsletter, print it out and take it over there and spend $50 of your hard earned (or not) cash. OK you should probably call ahead and make sure it’s all right with the store’s establishment because I’m writing this on Sunday night without having talked to Ms. Dyer. That number is (503) 284-1726.

As long as I’m at it their blog is called bookbroads blog! And their address is 1713 NE Broadway in NE Portland. Their Twitter name is the same as the blog – @bookbroads. They can be found on Facebook as well.

Buy more books and shop on!


Getting’ Your Media On … DIY Publicity

And speaking of Krista Colvin – she and I are teaching two sections of a class in April on DIY Publicity.

I can’t tell you how many people (ok women) have asked me if I was going to do another of these classes on how to get media attention for small business owners. (Well, I can tell you but I’d have to think and that would hurt my head this morning cuz’ not enough coffee for that.)

You will leave knowing: what social media is and how to ‘do’ it; how to get the media to notice you by using the story only you can tell; how to blog…write a press release, put together a press kit, how to be interviewed, how to write and allow the public to actually read it without having a coronary. How to use the latest social media like Twitter et al.

Here’s the scoop:

Small business media mavens Judith Spitzer and Krista Colvin have paired their considerable talents and experience to offer a primer on getting noticed by the traditional media AND social media.

Workshops for Women Business Owners on DO IT YOURSELF PUBLIC RELATIONS

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MEDIA 911 – HOW TO GET MEDIA ATTENTION by Judith Spitzer. The 411 on talking with reporters, editors, television producers and bloggers to get the results you want. How to write a press release (including social media releases) putting together a press kit, how to do an interview – what to do/what not to do/who to do it with!Finding your authentic voice and using it to market your business.

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SOCIAL MEDIA FOR SMALL BUSINESS by Krista Colvin Using Social Media to promote your brand: Blogging, Twitter, Facebook + LinkedIn … the basics including what social media is + how to use it.

When: Tuesday, April 7 and April 14, 2009 | 1-3 p.m.

Tuesday, April 7 and April 14, 2009 | 6-8 p.m.

Where: Downtown Camas for afternoon class and NE Portland for evening class.

SO … if you’re taking the afternoon classes you would come from 1-3 to Downtown Camas on April 7 & 14.

If you’re taking the evening class you would come from 6-8 p.m. to NE Portland on April 7 & 14.

Cost: $110 for both sessions

Email: Judith at or Krista at Or call us at 503.341.7913 or 360.921.2843 to register.

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mesmaller2Judith Spitzer is an award-winning journalist and editor, columnist and features writer as well as an online writer/producer and blogger.

6a00e54f81b426883300e553c60aba8833-150wi1Krista Colvin is a former marketing teacher, turned lifestylist + organizing diva, who has owned her successful small business for five years.

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